Hey it’s Edoardo from ElediaMails,
Whenever I speak with brand owners, I hear the same questions over and over about email marketing.
So today I’ll cut through the noise and give you straight answers to the 4 most common FAQs that come up.
❓ 1. What should I prioritize when building an email system?
Start simple. You don’t need 20 automations on day one.
Here’s the priority list:
Grow your list (high-converting pop-up form = revenue engine)
Maintain good email health (clean list, sender reputation, deliverability)
Set up your Welcome Flow + Post-Purchase Flow - these flows provide a high ROI while also nurturing your audience.
Once that’s running, add:
Abandoned Cart / Checkout flows
3–4 campaigns per week to your engaged segments
That foundation alone is enough to double email revenue for most brands.
❓ 2. When should I use email marketing?
Email works for almost every brand, but it’s most effective when:
You already have traffic coming to your site (paid or organic)
You’ve built at least a minimal online presence
Why? Because email is a retention channel. It multiplies the value of the traffic you’re already generating.
If you’re getting a steady flow of site visitors, not having email in place is like pouring water into a bucket with holes.
❓ 3. Is segmentation crucial to get good results?
Short answer: Yes.
But don’t overcomplicate it at the start. You don’t need 87 micro-lists to win.
Begin with:
Engagement segmentation (14-day, 30-day, 90-day engaged)
Customer journey segmentation (new subscriber, first-time buyer, repeat customer)
That’s enough to unlock meaningful improvements in open rates, CTRs, and conversions. Later, you can layer in more advanced behavioral and demographic segments.
❓ 4. How often should I email my list?
This one surprises most people.
If you’re only sending once a week… you’re leaving money on the table.
The sweet spot for most e-commerce brands is 3–4 campaigns per week.
Not every send has to be a sale, mix in:
Educational content
Social proof
Brand storytelling
Product highlights
Frequency builds familiarity and trust. As long as your emails are valuable, sending more actually increases engagement and revenue.
🧠 Final Word
The truth is, email doesn’t need to be complicated. Start with a strong foundation, focus on list growth and core flows, and then scale your frequency and segmentation over time.
Do that, and you’ll already be ahead of 90% of brands.
✉️ Email of the Day
Great example to nurture your audience by providing valuable content to their audience that is relevant.
Want me to answer your brand’s specific email questions and show you where the biggest opportunities are?
👉 then simply click here.
Until next time!
Edoardo