I’m Edoardo from Eledia Marketing,
Let’s talk about something that quietly prints money for brands… but most people either overcomplicate it or ignore it altogether:
👉 Segmentation.
Done right, segmentation isn’t about building 100 micro-lists or adding 20 filters before every campaign.
It’s about sending the right email to the right people - so your emails stop getting ignored and start driving real revenue.
Here’s the quick breakdown you need 👇
📌 Why Segmentation Is Your Secret Weapon
When you blast the same offer to everyone, it feels irrelevant… and your subscribers tune out.
But when you segment smartly, you make your emails feel personal - like a message written just for them.
Real data backs this up: segmented emails can drive up to 760% more revenue.
That’s not a typo.
It’s the difference between throwing darts in the dark… vs. hitting the bullseye every time.
🧩 Simple Segmentation Wins (No PhD Required)
Here are 5 easy segmentation plays to steal right now:
✅ Demographics
Basics like age, gender, or location can completely shift product preferences. Sell winter gear? People in Florida don’t need it.
✅ Behavior
Look at what people browse or buy. If someone’s cart is packed with running gear, don’t hit them with yoga mat promos.
✅ Psychographics
Values and lifestyle matter. Eco-conscious? Push sustainability. Luxury shopper? Focus on premium features.
✅ Geography
Send different campaigns based on climate, country, or region. Weather-appropriate product pushes = instant relevance.
✅ Lifecycle Stage
New subscriber? Onboard them. Loyal customer? Reward them. Lost customer? Win them back. Simple but lethal.
📈 Start Small, Win Big
You don’t need 50 segments. You need high-impact, easy-to-manage buckets.
For 95% of brands, these 4 are a great starting point:
New subscribers
Recent buyers (last 30-60 days)
VIP customers
Unengaged (90+ days without opens)
Engaged (15 - 30 - 60 Days)
Want to get fancy? Use dynamic content so a single email changes based on segments - more personalization, less work.
💬 Final Word
Segmentation isn’t about looking smart in your Klaviyo dashboard.
It’s about sending better emails, making more money, and building real relationships with your customers.
So here’s your challenge this week:
✅ Pick one new segment to set up.
✅ Send a simple test campaign.
✅ Watch your clicks and conversions climb.
Until next time!
Edoardo
If you’re an e-commerce brand looking to scale to 7-figures and above we’re offering you a FREE audit where we’ll go through your Klaviyo account to see if there’s any room for improvement.
If you’re interested, then simply click here.