Hey it’s Edoardo from ElediaMails,
You’ve got the offer.
You’ve got the design.
You’ve got the audience.
But your open rate’s in the gutter. Clicks? Meh. Revenue? Not even close to expectations.
If that sounds familiar, the problem might not be your content… it might be your email health.
Let’s break down what that means and how to fix it.
🧬 What is Email Health (and Why Should You Care)?
Email health = how well your email list performs behind the scenes.
It’s the foundation of your email marketing; And if it’s cracked, even your best campaigns will fall flat.
Here’s what it includes:
✅ Sender reputation (are inboxes trusting you?)
✅ Deliverability (are your emails making it to inboxes?)
✅ List hygiene (are you sending to actual, engaged humans?)
✅ Engagement (are people opening, clicking, and buying?)
✅ Compliance (are you playing by the rules?)
Good email health = higher inbox rates, more engagement, and more revenue.
📉 What Happens With Poor Email Health?
Let’s say you’ve been emailing a cold, bloated list with zero segmentation and generic offers.
Here’s what happens:
Your bounce rate spikes.
Spam complaints increase.
Inbox providers (like Gmail) stop trusting you.
You land in spam - or worse - not at all.
This is how brands quietly destroy their email channel without realizing it.
📈 5 Ways to Boost Email Health (and Results)
Let’s fix it. Here’s what to focus on:
1. Clean Your List
Stop sending to people who haven’t opened in 90+ days.
Run a re-engagement campaign, then scrub the rest.
Use tools like NeverBounce to validate emails at signup.
2. Warm Your Sender Reputation
✅ Use a proper sending domain (not @gmail.com)
✅ Set up DKIM, SPF, and DMARC
✅ Ramp volume slowly if you’re just starting or recovering
3. Segment Like You Mean It
Don’t blast your full list.
Start with your 14-day, 30-day, and 90-day engaged.
Send more often to the people who are actually interested.
4. Keep It Human, Not Spammy
✅ No crazy promo language (AVOID ALL CAPS and !!!!!!!)
✅ Avoid spam trigger words like “FREE MONEY” or “GET RICH QUICK”
✅ Use a mix of text-based + branded emails
5. Monitor the Right Metrics
You should be watching:
Open rate (should be 40%+ for warm segments)
Click rate (2–5% is healthy)
Spam complaints (below 0.1%)
Bounce rate (under 1%)
If any of those are off, pause, fix the issue, then send.
🛠️ Real-World Fix: The Clothing Industry
A client we worked with was struggling. Open rates below 20%, tons of spam complaints, and barely any ROI.
Here’s what we did:
Scrubbed their list (cut 35% of it — instantly improved deliverability)
Set up proper authentication (SPF/DKIM/DMARC)
Created a re-engagement series
Shifted to only sending to the 30-day engaged group
6 weeks later?
Open rate jumped to 47%. Clicks doubled. Revenue from email up 3.4x.
This is the power of email health done right.
Good email health is invisible when it works and devastating when it doesn’t.
But if you keep it clean, monitored, and optimized, your email channel will become one of your highest-ROI growth engines — consistently.
Talk Soon!
Edoardo
P.S. If you’re an e-commerce brand looking to scale to 7-figures and above we’re offering you a FREE audit where we’ll go through your Klaviyo account to see if there’s any room for improvement.
If you’re interested, then simply click here.