Hey it’s Edoardo from ElediaMails,
Most brands obsess over abandoned cart flows, checkout reminders, or winback automations.
Those are great. But there’s one flow almost nobody is running, and it’s a goldmine:
👉 The Window Shopper Flow
This flow targets people who keep visiting your site, browsing products, but never buy.
They’re not random visitors. They’re high-intent users who are clearly interested, but just need the right push to convert. Here you can see the set-up for the trigger on Klaviyo:
And unlike an abandoned site flow (which casts a wide net), this one focuses on people who come back again and again, making them far more likely to buy if you finally connect with them.
🧩 Why the Window Shopper Flow Works
Here’s why you should add this flow to your arsenal of automations:
Higher intent audience: You’re not chasing cold traffic, you’re nurturing people who already want something you sell.
Builds trust: Multiple touches let you tell your story and reassure them.
Plugging a hidden leak: Most brands never follow up on these “silent browsers,” so you’re recovering revenue that competitors aren’t even looking at.
But, you may wonder: How does this flow actually look like?
🧵 How to Structure the Flow
But, you may wonder: How does this flow actually look like? And the answer is, you don’t need 10 emails here. This should feel personal and thoughtful NOT spammy.
Here’s a simple sequence:
Email #1 – Product Reminder (Triggered after multiple visits, no purchase)
Show them the exact products they’ve been looking at
Add tailored copy like: “Still thinking about it? Here’s a closer look at what makes this product a customer favorite.”
If they’re not on your email list yet, prompt them to sign up and redeem your offer (10% off, free shipping, etc.)
Email #2 – Gentle Nudge (1-2 days later)
Showcase benefits of the product they viewed
Position why it’s better than alternatives (use Us vs Them style copy)
Soft urgency (“Stock moves fast, don’t miss out”)
Email #3 – Relational Touch (Text-based, 1-2 days later)
Plain text email from the founder/team
Relatable message: “I noticed you’ve been browsing but haven’t bought yet — and that’s okay. Here’s why our customers love us, and here’s a testimonial we think you’ll relate to.”
Builds trust and human connection
Optional Email #4 – Final Reminder ( 2-3 days later)
Short, image-based email with the product(s) again
Add urgency if you run limited offers or low stock alerts
🛠️ Extra Tips
Don’t overdo it: 3–4 emails are the maximum amount I’d sent.
Test plain text vs designed. Sometimes the “real human” touch works best.
Build curiosity, but if you have an offer make sure to show it too
✉️ Email of the Day
Great email by Bite to build trust and authority with the audience:
The Window Shopper Flow isn’t new, but almost nobody is using it.
And that’s why it’s such a big opportunity.
If you can turn even a small % of your “always browsing, never buying” audience into customers, the revenue adds up fast.
Set it up once, and it’ll run quietly in the background - converting people your competitors forgot about.
Until next time!
Edoardo
P.S. If you’re an e-commerce brand looking to scale to 7-figures and above we’re offering you a FREE audit where we’ll go through your Klaviyo account to see if there’s any room for improvement.
If you’re interested, then simply click here.